100 Content Ideas for Estheticians
If you're an esthetician trying to grow your business online, you already know: staying consistent on social media is key to attracting new clients and building trust with your audience.
But coming up with new content ideas week after week? That’s where things can get overwhelming. You’ve got clients, laundry and no time to scroll for content ideas. But guess what…I do! That’s my whole job. To help you craft content that connects. So don’t worry Estie I’ve got you covered!
Whether you’re posting on Instagram, TikTok, Facebook, or your own blog, here are 100 content ideas specifically for Estheticians. From skin tips and facial service promos to behind-the-scenes moments that make your brand feel human.
You get to decide the post format. It could be an easy skincare carousel, or a 7-second B-roll Reel or even a 30-second talking Reel which shows your face. Find the format that fits your style and you've got it!
Client Education Content
What to expect during a facial
Myths about skincare debunked
Difference between dry and dehydrated skin
The benefits of regular facials
What “purging” actually means
Why you need to wear SPF daily
What to do after a wax appointment
Best skincare tips for your skin type
Skin barrier 101
How often you should exfoliate
Product-Focused Posts
11. Product of the week spotlight
12. How to use [insert product] correctly
13. Why professional-grade skincare works better
14. My AM/PM skincare routine
15. 3 Products I can’t live without
16. How to layer your skincare
17. Ingredient spotlight (e.g., niacinamide, hyaluronic acid)
18. Product demo or how-to video
19. How I choose what to carry in my spa
20. Why I recommend this cleanser/moisturizer/SPF
Business & Brand Posts
21. Meet your esthetician (introduce yourself)
22. Your “why” for becoming an esthetician
23. Behind-the-scenes of your spa
24. How you prep for client appointments
25. Booking process explained
26. Cancellation or late policy reminder
27. How to book an appointment
28. Tour of your treatment room
29. Spa rules or etiquette post
30. Testimonials and reviews
Promotional Content
31. Monthly specials or limited-time offers
32. “This week’s openings” post
33. Loyalty or referral program highlight
34. Gift card promotion
35. Bundle deals or service packages
36. Last-minute opening alert
37. Booking countdown
38. “Book now before spots fill up!”
39. Promote a new service
40. Add-on service suggestions
Authority-Building Content
41. Certifications and credentials
42. Before/after photos (with permission)
43. Client success stories
44. Case study of a client’s skincare journey
45. Your favorite continuing education course
46.Trends you don’t recommend
47. Explaining professional tools (e.g., dermaplaning, LED)
48. Explaining your treatment process
49. “Why I recommend this treatment…”
50. Skincare advice from an esthetician’s perspective
Reels / Short-Form Video Content
51. Time-lapse of a facial setup
52. Skincare tips in 15 seconds
53. Common mistakes people make before facials
54. Client POV walking into your spa
55. A day in the life of an esthetician
56. Funny esthetician memes or lip-syncs
57. Trending sound with skincare twist
58. Morning skincare routine
59. “Client reaction” to glowing skin
60. Quick “Get Ready With Me” for work
Photo & Carousel Post Ideas
61. Product flat lay
62. Spa decor aesthetic shots
63. Transformation photos
64. Client selfie (with permission)
65. Your skincare shelf
66. “What’s in my esthetician bag”
67. 3 skincare tips in a carousel format
68. Skin type quiz (carousel with answers)
69. Treatment spotlight
70. Ingredient benefits carousel (1 slide per ingredient)
Timely or Seasonal Content
71. Skincare tips for summer
72. Why your skin changes with the seasons
73. Mother’s Day facial gift ideas
74. Skincare during allergy season
75. How to protect your skin on vacation
76. Holiday service packages
77. Back-to-school skin prep
78. Winter hydration tips
79. “New Year, New Skin” promo
80. Valentine’s Day client love note
Engagement & Interactive Content
81. Poll: What’s your biggest skincare concern?
82. Q&A box: “Ask me anything skincare”
83. Quiz: What’s your skin type?
84. True or False skincare edition
85. “This or That” skincare edition
86. Caption this photo
87. “Guess the product” with blurred image
88. Client shoutouts
89. “Tag a friend who needs a facial”
90. Host a giveaway
Personal/Relatable Content
91. Your self-care routine as a beauty pro
92. What you do on your day off
93. Your favorite skincare quote
94. What inspires you as an esthetician
95. Your favorite small business shoutout
96. A letter to your younger esthetician self
97. Your journey from school to spa
98. Your favorite skin fail you’ve overcome
99. A photo of your first treatment room
100. “5 fun facts about me” post
With these 100 content ideas at your fingertips, you’ll never run out of ways to connect with your audience, showcase your expertise, and grow your esthetics business online. Whether you’re educating, inspiring, or simply sharing your journey, consistent and thoughtful content can set you apart and build lasting client relationships.
Need more help with creating content? I’ve got you! Since 2021, I’ve been running the most-trusted content and marketing membership for Estheticians and Waxers! To learn more, click the links. 👇
The Esti Content Club
For the facial-focused Esthetician who is tired af of stressing over their content and marketing! Esthetician templates, captions, Reel ideas, and so much more!
The Waxers Content Club
For the Waxer who is tired sooo over stressing over their content and marketing. Waxing templates, captions, Reel ideas, and so much more!
More Esthetician Content Tips!
