A woman with long, wavy brown hair, wearing a sleeveless green top, holding a smartphone. She is sitting in front of a window with greenery outside and a wooden window frame, with indoor plants behind her. To her left, an overlay image of a white desk with a smartphone displaying an Instagram profile, a white keyboard, and some white candles.

Meghan O'Brien is an aesthetic marketing and sales strategist and the founder of the Esti Content Club, where she helps skincare professionals build online communities that are ready to book, rebook, and buy.

Her work and commitment to elevating the aesthetics industry have earned recognition across the industry. Meghan has been nominated for a Dermascope Aestheticians’ Choice Award, contributed to Skin Inc. and Les Nouvelles Esthétiques & Spa, and shared her expertise as a speaker, podcast guest, esthetics school guest educator, and panelist at The Skin Games roundtable alongside editors from Dermascope and Skin Inc.

At the heart of Meghan’s approach is a belief that successful marketing goes far beyond follower counts. Her strategies focus on building trust, creating demand, and turning content into real business results, from consistent facial rebookings to increased retail sales.

With over a decade of marketing experience and a B.A. in Communications specializing in Images & Persuasion, Meghan brings a combination of marketing strategy, consumer psychology, and deep industry knowledge to the aesthetics professionals she works with.

Publications Meghan has been featured in:

 

Article link: Top Marketing Mindshift Changes for Spa Pros

Article Title: “Addressing Body/Skin Shame to Bust Booking Barriers”. Featured in the print edition for August 2024.

 
 

Award nominations:

 
 

I am thrilled to announce The Esti Content Club has been nominated for the 2025 Aestheticians’ Choice Awards by Dermascope Magazine, under the Best Subscription Service category! Thank you for your incredible support!

 

Guest Panelist

 

Guest Panelist– The Skin Games
Meghan O’Brien was invited as a guest panelist at The Skin Games roundtable. She joined industry leaders, including the managing editor of Dermascope and the editor of Skin Inc. to discuss the future of esthetics and social media. Meghan was specifically asked to share her expertise on how estheticians can confidently spotlight their accomplishments online and step into their sales power without fear of “bragging.”

 
 

Guest Teacher

 

Guest Teacher – International Academy of Esthetics
Meghan has been invited on multiple occasions as a virtual guest teacher at the International Academy of Esthetics in Alberta, speaking to students about how to market themselves while still in school. She shares practical strategies on building a community early, using social media to showcase their skills, and leveraging their time as students to create opportunities that set them up for long-term success in the spa and beauty industry.

 
 

Virtual Guest Speaker

 

Meghan was invited as one of the guest speakers at the 4th annual Beauty Biz Brunch, hosted by Lavonne Wood of Lavonne Beauty. The event brought together estheticians, spa owners, and beauty professionals for a full day of education and networking. Meghan’s talk focused on the importance of emotional marketing in the beauty industry, showing how infusing authenticity and emotion into content strategies can help beauty entrepreneurs strengthen client relationships, boost engagement, and increase bookings.

 
 

Esthetician & Skincare Industry Podcast Guest

 

Podcast Guest – The Cash Pay Podcast
Meghan was recently featured on The Cash Pay Podcast by The MedSpa Society, hosted by Hillary Small. In the episode “Selling Through Service: How to Build Trust and Boost Rebookings”, Meghan joined industry expert Elizabeth Donat to share strategies on building emotional connections with clients. She discussed how estheticians and spa professionals can use consultations, treatment flow, and social media content to create meaningful client experiences that drive retention, loyalty, and increased rebookings. Click to listen.

Podcast Guest – The Treatment Room
Meghan was invited to The Treatment Room Podcast with host Tessa Zolly to discuss marketing strategies for spa businesses and solo estheticians. In the episode “Marketing Your Spa Business with Meg”, she shared practical insights on how Estheticians can leverage social media and content strategy to grow their client base, increase visibility, and boost bookings.Click to listen.

 
 
 

Interested in collaborating? Whether you’re looking for a guest speaker, podcast guest, or expert insight for your publication, I’d love to connect. Submit the form below to get in touch about working together.