Learn the sales strategies you weren’t taught in Esthetics school.

Boost bookings, increase retail sales, and keep clients loyal with our Spa Owners' Sales Academy à la carte masterclasses.

The only program taught by a duo of industry experts! Meghan O’Brien with a in B.A. Communications specializing in Images & Persuasion she is a spa marketing pro with 10+ years of experience, and Elizabeth Donat, a dual Licensed Esthetician who’s spent over 20 years working as an Esthetician + Spa consultant in 5-star spas as well as Solo Esthetician!

A quick hello from Meghan and Elizabeth.

These masterclasses give you the proven sales strategies you weren’t taught in Esthetics school.

👇Click on any masterclass image to learn more!👇

“I’m Struggling to Define My Brand and Connect with My Audience”

For estheticians who need help understanding their brand and connecting with clients on a deeper level.

“I Need Help Attracting the Right Clients to My Esthetics Business”

For estheticians who want to draw in the right audience and convert them into loyal clients.

“I Know What I Want, But I Struggle with Creating Effective Content”

For estheticians who understand their brand but need support in creating engaging content that drives sales.

“I Struggle with Selling During Treatments and Want to Increase My Retail Sales”

For estheticians who struggle with in-person selling and want to improve product recommendations to boost retail sales.

“I Want to Elevate and Grow My Spa’s Operations”

For Solo Estheticians and spa owners who want to enhance the overall client experience and improve business management.

Access To All Masterclasses

Gold-Tier Student Status gives you full access to all current and future masterclasses as well as exclusive perks.

Meet Your Teachers

Meghan O'Brien

B.A. Comms (specializing in Images & Persuasion) with 10 years of marketing experience. Meghan has helped over 2,000 estheticians grow an engaged community ready to book. With extensive experience in skincare retail, marketing strategy and psychology-based selling she knows how to blend the experience from the offline to the online world.

Elizabeth Donat

An Internationally Licensed Esthetician & International Spa Consultant. Elizabeth is a trusted Beauty Industry Media Contributor who has worked at some of the most reputable spas and salons in New York City. 20 years of experience providing service to a sophisticated international and celebrity clientele.

Become a Gold-Tier student for access to all resources, an invite to our monthly live video call with other Gold-Tier students as well as extra support!

Student Love

Student Love

If on mobile you can swipe through testimonials like you would your camera roll.

If you are on desktop feel free to use the below menu. ☺️

Spa Owners' Sales Academy

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Shaping a Success-Driven Mindset as a Spa Owner
$37.00
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Creating Credibility, Press and PR for Your Spa
$67.00
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Defining Who You Are and Your Sales Message
$24.00
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Optimizing Your Online Presence
$47.00
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Selling Through Instagram Stories
$37.00
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Mastering the Craft of Captions to Increase Sales
Sale Price:$37.00 Original Price:$67.00
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Using Video to Grow Your Community and Boost Bookings
$57.00
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(Bundle) Understanding the Emotional Journey to Buy + Priming Your Community to Buy
Sale Price:$47.00 Original Price:$87.00
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Spa Secret Shopper Strategies to Always Be on Your A-Game
$67.00
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Facial Flow: When to Talk, Sell and Shut Up for an Irresistible and Profitable Session
$67.00
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The Celebrity Service Secrets of the Best NYC Spas and Beyond
$67.00
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Your Secret Scripts for Effortless Skin Care Sales
$67.00
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(Bundle) Crushing the Consultation + Skin Analysis As Your Secret Sauce for Sales and Success
$97.00
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Scripting for Spa Owners: Knowing What to Say In a Sticky Situation
$47.00
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Hiring Hacks for Finding and Onboarding Excellent Talent
$37.00
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(Bundle) Creating an Impactful Mission Statement + Your Magnetic Formula for Creating a Charismatic Spa
Sale Price:$37.00 Original Price:$67.00
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Gold-Tier Student (Payment Plans Available)
$867.00
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Freebie when you purchase 3 or more masterclasses
$0.00
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(Bundle) Intro to Emotional Selling + Understanding How Your Client Thinks
Sale Price:$67.00 Original Price:$87.00
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