Are you struggling to increase facial rebookings, skin care retail sales, or new facial treatment client bookings? You’re not alone. Most Estheticians were never taught how to effectively market and sell their services in esthetics school.
Created in 2023, The Spa Owners’ Sales Academy is the first and only program co-taught by both a Licensed Esthetician and a Sales & Marketing professional, pioneering a new era of emotion-based sales and marketing in the spa industry.
The only program co-taught by a duo of industry experts:
🤳Meghan O’Brien, an Esthetician Sales and Marketing Professional with a B.A. in Communications specializing in Images & Persuasion, has helped thousands of Estheticians grow their businesses.
🧖♀️Elizabeth Donat, a dual-licensed Esthetician and Spa Consultant with over 20 years of experience in 5-star spas and solo esthetics studios, including some of the top Spas in NYC. She knows how to craft a client experience that has your facial clients rebooking with ease!
Together, they combine marketing expertise with hands-on esthetics experience, making this the first and only program designed to teach estheticians the emotion-based sales and marketing strategies they weren’t taught in school.
Take our free Sales Personality Quiz and we’ll curate your lesson plan based on the Sales challenges you are facing NOW!
Whether you’re facing obstacles with rebooking clients, selling retail products, marketing your esthetician services on social media, or confidently closing sales in the treatment room, your plan will be tailored to your needs.
Your Teachers Have Been Featured In:
Meet Your Teachers
Meghan O'Brien
B.A. Comms (specializing in Images & Persuasion) with 10 years of marketing experience. Meghan has helped over 5,000 estheticians grow an engaged community ready to book. With extensive experience in skincare retail, marketing strategy and psychology-based selling she knows how to blend the experience from the offline to the online world.
Elizabeth Donat
An Internationally Licensed Esthetician & International Spa Consultant. Elizabeth is a trusted Beauty Industry Media Contributor who has worked at some of the most reputable spas and salons in New York City. 20 years of experience providing service to a sophisticated international and celebrity clientele.
It’s like having your favorite esthetics instructor teamed up with a top-tier spa marketing and sales expert, giving you the insider strategies and high-level techniques you wish had been covered in esthetics school.
Take our free Sales Personality Quiz and we’ll curate your lesson plan based on the Sales challenges you are facing NOW!
