Where Estheticians Can Use Skincare Illustrations to Boost Engagement

Content CreationStrategy
Written By Meghan O'Brien

Skincare illustrations are a versatile tool for estheticians looking to improve their marketing. They can help make complex skincare concepts more digestible and enhance your online presence.

1. Social Media Posts

  • Create carousel posts explaining skincare tips using fun skin illustrations.

  • Use them in stories or reels to make your content visually appealing and engaging.

2. Blog Posts

  • Incorporate illustrations into your blogs to break up text and make the content more reader-friendly.

  • Use custom graphics to explain technical skincare topics or highlight service benefits.

3. Client Education Materials

  • Include illustrations in brochures, treatment menus, or aftercare guides.

  • Use them to visually demonstrate skincare routines or treatment benefits.

4. Email Newsletters

  • Add illustrations to your emails for a professional yet playful touch.

  • Use them as headers, dividers, or in infographic-style content to promote new services or skincare tips.

5. In-Spa Displays and Print Materials

  • Use framed illustrations for your spa décor to reinforce branding.

  • Include them in printed flyers, appointment reminders, or loyalty cards.

 
 

Get a new set of skincare illustrations every month with the Esti Content Club and Waxers Content Club! Click here to learn more!

Meghan O'Brien
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